Its an election session in India and seems to be a big budget for all the party in digital campaign.
As per Informationweek.in article(http://www.informationweek.in/informationweek/news-analysis/277205/analytics-lead-election-win)
During an elections the voters decision in choosing the right candidate to vote are diverse in every way possible – be it sentiments,religion, faith, language etc. There selections are also based on a multitude of factors - be it direct – policies for that region, local polarizations, past records indirect like geography, television penetration, mobile penetration, financial stability, climate, readership, media, etc.
The indirect way is the main area where Data driven election campaign works and the data driven campaign goes to the granularity of all electorate.
Every Party knows it very well so they do campaign in different way but now the traditional way of campaigning no longer exist.Its a Data Driven Campaigning . Predictive Analytic is all the way,The data is driving and many confused about whom to vote for and are guided by social, familial or political influencers.
The patterns found could then be applied to past election data and voter turnouts in each constituency and then various prediction models could be built around them which could simulate various scenarios. An example of a page visit of my facebook page which show the trends in various parameters.Even when The party has an campaign budget so the budget are utilized properly can be ensure by Advance Analytics
The following has been taken from economic times article
When you visit a website of BJP or its various support groups, a cookie (a tiny bit of software) is planted on your computer. This cookie will track your browsing pattern long after you have closed the website and help an algorithm to build a demographic profile based on your browsing pattern. If, for instance, you go from a BJP website to a site on motorcycles and then to a jobs portal, the algorithm will conclude that you are a young male from this particular constituency who is a job seeker. This then helps the system place a contextual ad when you, for instance, run a search on Naukri.com for 'jobs in bangalore'.
A BJP banner ad under the results will say: "There are no jobs in bangalore. India deserves better". Based on your digital profile that sits on BJP's servers, their computers can tailor the message served to you through a text message or email wherever they are able to marry the digital profile with contact information.
Even like a personalized message from any party can influence one neutral man to caste his vote for the candidate.
As an example a Twitter personalized holi message for me (neutral person) via Narendra modi gave me a feel good factor.Which may let me to caste my vote on behalf of him.
Proper Data driven campaign can result in winning!!!
Its a data world....The BIG DATA WORLD
