Big Data Analytics -->Data driven Election Campaign

Its an election session in India and seems to be a big budget for all the party in digital campaign.

As per Informationweek.in article(http://www.informationweek.in/informationweek/news-analysis/277205/analytics-lead-election-win)

During an elections the voters decision in choosing the right candidate to vote are diverse in every way possible – be it sentiments,religion, faith, language etc. There selections are also based on a multitude of factors - be it direct – policies for that region, local polarizations, past records indirect like geography, television penetration, mobile penetration, financial stability, climate, readership, media, etc.

The  indirect way is the main area where Data driven election campaign works and the data driven campaign goes to the granularity of all electorate.

Every Party knows it very well so they do campaign in different way but now the traditional way of campaigning no longer exist.Its a Data Driven Campaigning . Predictive Analytic is all the way,The data is driving and many confused about whom to vote for and are guided by social, familial or political influencers. 

The patterns found could then be applied to past election data and voter turnouts in each constituency and then various prediction models could be built around them which could simulate various scenarios. An example of a page visit of my facebook page which show the trends in various parameters.Even when The party has an campaign budget so the  budget are utilized properly can be ensure by Advance Analytics

The following has been taken from economic times article 

When you visit a website of BJP or its various support groups, a cookie (a tiny bit of software) is planted on your computer. This cookie will track your browsing pattern long after you have closed the website and help an algorithm to build a demographic profile based on your browsing pattern. If, for instance, you go from a BJP website to a site on motorcycles and then to a jobs portal, the algorithm will conclude that you are a young male from this particular constituency who is a job seeker. This then helps the system place a contextual ad when you, for instance, run a search on Naukri.com for 'jobs in bangalore'.

A BJP banner ad under the results will say: "There are no jobs in bangalore. India deserves better". Based on your digital profile that sits on BJP's servers, their computers can tailor the message served to you through a text message or email wherever they are able to marry the digital profile with contact information.

Even like a personalized message from any party can influence one neutral man to caste his vote for the candidate.

As an example a Twitter personalized holi message for me (neutral person) via Narendra modi gave me a feel good factor.Which may let me to caste my vote on behalf of him.

Proper Data driven campaign can result in winning!!!

Its a data world....The BIG DATA WORLD

Hello Moto!! --Motorola & me

My mobile journey started with Nokia 1100.Whe I was going Kota for Coaching and my father gifted me a Nokia 1100 with a BSNL number.

Soon after a month or so there was a Pan India launch of Reliance communication with  few 24*7 talk time free plan .so I switched to  Reliance CDMA  and opted Nokia 2112.

Then after a year a new journey of my mobile world started with Iconic Moto Razr v3i gifted by my brother from his first salary.

It was the best phone during that period and  perhaps the best ever till date in a flip category phone till date .

I used this phone for around 4 years than I asked my friend who was in US to bring the best motorola phone from there.Then comes my 1st ever android phone from Motorola

The Robotic----> Droid 3

The qwerty keypad was perhaps much better than those of blackberry itself and the best part was its extraordinary ringtone!!

This was my best upgradation and I was in more deep love with this motorola Device!!

Using it for 3 years It was a time to switch to other Smart Phone.

Only options were Iphone & Samsung range of smart phone.

Then get to know about an exclusive launch of MOTO G by Flip Kart.

Thought to wait but the price & feature it has was friendly for pocket & I didn't stopped and ordered the same and received it in 2 days at my door.

An awesome budget phone associated with best e-commerce portal which delivers good hassle free and keeps us updated about our ordered item.

When I am at workplace I also get to know details about the name of person it is delivered  in my home .

Hope to be associated with best brand and best e-commerce portal for all my needs and get things delivered hassle free & at fingertips.!!!!

Tax Tax Tax will it stop ever!!

Government has such an ample of money from Tax payers be it corporate be it earning middle class.
High income people above 10 lakhs who fall under 30 percent brackets to low income people under 5 lakh & above 2 lakhs in 10 percent bracket all hard earned money go for Indian Taxation System called
 Income Tax.

A employee earning 20 lakh say has to pay 10lakh%30= 3lakhs
                                                                 5 lakh%20= 1 lakhs
                            2 Lakh rebate than           8 lakh%10=80k

amounting to total tax on 20 lakhs is around  4.8 lakhs considering you are not doing FD's etc for 80C etc

               

The Game doesn't stop here you recharge your mobile you need to pay service tax of around 12 percent .
Now even services at Salon ,A haircut at salon like Naturals also come under service tax.
If you dine you pay Vat & service tax.

A pizza at pizza hut comes under 22.5 percent around on taxes with Vat & service tax.
that means a bill of 2000 Rs will bring Rs 450 around on taxes.

You drive car ,You have to pay taxes on car you own,Road you use,petrol you use & what else

Even every proffesional has to pay a proffesional tax every month in their salary.

Are we getting the service from government after paying so much money as taxes to the Government?

Can Government can produce any mechanism that minimize the burden on tax payers.?

Hoping the next Government in central to bring a reform in this front!!